Project info
A Visual Identity for an Online Giant Going Physical
For Amazon’s first grocery venture, 1992 Design Co crafted a dynamic identity system addressing initial consumer skepticism. By emphasizing transparency, quality, and an approachable design, the brand highlighted a commitment to accessible, quality food. Survey results showed a warm consumer response, signaling a successful brand perception shift toward Amazon Fresh’s offerings.
Deliverables
Visual Identity
Brand Campaigns
Environmental Graphics
Brand Assets
