Project info
Establishing Leadership for Sony Alpha
1992 Design Co helped position Sony Alpha as a leader in pro and prosumer photography, spotlighting its innovative mirrorless technology. Despite early challenges like energy use and limited lens options, Sony dominated the mirrorless segment by launching products at an industry-leading rate. Our campaign celebrated the early adopters of Sony Alpha, generating impactful results across awareness and conversions.
Deliverables
Campaign
Strategy
Digital Design
Social
