Under Armour Swacket

Project info

Launching a Game Changer

Under Armour redefined the classic hoodie with the innovative Swacket, launching a premium garment with a compelling product-driven campaign. With no samples available pre-launch, we created detailed CGI visuals, centering the campaign around an animated video that showcased the Swacket’s advanced features. Originally a sell-in effort, the campaign evolved into a global rollout, adapted across channels and languages. The Swacket exceeded expectations, quickly becoming one of Under Armour’s most successful products.