About
Our story
Value Centered Design
We are specializes in value-centered design, a concept that encompasses not only the creation of brands, digital products, services, and content that impact the consumer journey, but also focuses on creating and enhancing interactions between consumers and companies. This approach aims to enhance brand growth through the mutual benefits obtained in these interactions.
Services
CraftDriven
In a market dominated by data-driven decisions, craft-driven stands out as a differentiator. This strategy combines the precision of data with creativity and design, offering unique solutions that add value and originality to companies. We seek this integration, believing it can result in more effective and distinctive innovations.
We work together with the agency in collaboration. We are here to work together: support, nourish, and inspire. For us, it's about collaboration and creative production.
We create opportunities with user-centered, custom solutions for the brands and its agencies. All built from data and insights.
It's about seeing possibilities and then applying them. It's about fearless experimentation and relentlessly striving to find the truth that elevates the work from good to great.
Meet the team
We are a small and skilled team. We're enthusiastic and deeply invested in all our projects.
Sandro Rosa is one of the founding partners of and Designer of the company with 25 years experience
Calex is the founding partner and strategist of the company wtih more than 30 years of experience
Approach
Our approach is flexible, adapting to the needs and structure of the agency and client, through the adoption of a white label model.
The goal is to complement and enrich the agency's work, offering solutions that integrate seamlessly with their offerings.
In short, our 'white label' solution helps agencies overcome challenges in delivering digital productions. With constant technological changes and complex market demands, agencies often face resource limitations and the need for technical specialization.
Our partnership provides the necessary resources and expertise, integrating into the agency's structure and allowing it to focus on its core competencies and creative strategies.
We take responsibility for digital production, ensuring high-quality deliveries aligned with client expectations and agency standards.
Selected clients
We deliver Experience Design: from brand building to digital products, services, and content that impact the consumer journey to drive growth.
These clients have all put their trust in us.
Fintech
Branding, CX and Digital Product
2021
Consultancy
Identity And Corporate Website
2022
HR Consultancy
Branding, Identity and Website
2022
Education
Corporate Website, Branding and Identity
2022
Agency
CX and UX/UI Design
2023
Telecom
Branding, Identity and Corporate Website
2024